Product Identity

The ability of a product, to reflect not only its function, but in what context it is to be used, and perhaps also the image of the company producing it.
Here is a list of identity concepts:
1. The military look
In times of crisis and mobilization, qualities such as durability, practicality, reliability are extremely important.
2. The hi-tech/ hi-price look
Today's successful, urban consumer who could be a stock dealer, older executive or retired sport champion, places great demands on the quality and appearance of the products.
3. Adventure sports- Extreme sports
The adventure sport look is often characterized by the tough, rough, "I can go anywhere any time", deep-water, high-altitude, all-weather image.
4. Toys, tools and fun
Toys are Characterized by clear, basic forms that are easily understood by childre. Shapes are often rounded and sometimes even somewhat clumsy. Functional parts are clearly distinct due to their color and form; knobs and handles may be lager compared with the product itself.
5. The retro look
The retro look is often characterized by visible screws or rivets, brushed metal surfaces, hand assembly as though they were produced in the thirties and forties.
6. The space look
Clean, simple, "white" lines and appearance often characterize the space look.
7. The kitsch and bad taste look
Sometimes, we are interested in strange 1950's patterned t-shirts, olive green and brown household appliances, and kidney shaped coffee tables.
8. Green design
Ecology is a modern idea. Products made of recyclable or recycled materials can in many cases be considered as ecological.
9. The construction site worker
Qualities such as durability, practicality and reliability are extremely important.
10. The sexist image
and so on...